Tessa
Trend Strategist
Basic PlanYour trend scout. Tessa finds timely topics your audience is already paying attention to, so you can post what matters.
What Tessa Does for You
Tessa helps you stop guessing what to post. She scans what is happening in your niche and identifies timely topics, conversations, and angles your audience is already paying attention to. Instead of staring at a blank screen, you start with a shortlist of ideas that feel current and relevant.
Tessa does not just find trends for the sake of it. She connects every suggestion back to your niche and your audience, explaining briefly why a topic might matter and how you could approach it. She can recommend which platform or format fits best, so you are not just on-trend but positioned where your audience is most likely to engage.
Whether you post daily or weekly, Tessa makes sure you always have something timely to work with. She is available on the Basic plan and up, and is often the first specialist Samuel routes you to when you need fresh ideas.
How Tessa Works
- 1
Share Your Niche
Tell Tessa about your business, your audience, and what kind of content you create.
- 2
Get Trend Suggestions
Tessa identifies timely topics and conversations your audience is engaging with right now.
- 3
Explore Angles
She explains why each trend might matter and suggests content angles you can use.
- 4
Pick and Act
Choose the trend that fits best and hand it to Mason for content creation, or use it as a blog topic for Blake.
TrendForge Automates
Identifies timely topics and relevant trend opportunities for your niche.
You Control
You choose which trends to act on and what content to create from them.
What Goes In
Your niche, audience, and goals.
What Comes Out
A shortlist of timely trends with suggested content angles.
Key Capabilities
- Surface niche-specific trend ideas your audience is paying attention to
- Explain why a topic matters and how it connects to your business
- Recommend suitable content angles for each trend
- Suggest the best platform or format for a selected trend
- Provide multiple content ideas from a single trending topic
- Help you spot seasonal, recurring, or emerging patterns in your niche
- Watch your tracked trends and, when one crosses your score, hand it to Mason, Quinn and Blake for a post, an email and a blog outline you approve
Try Asking Tessa
Works With
Mason / Content Creator
When you have picked a trend and need platform-ready content created from it.
Blake / Blog Writer
When a trend deserves a full blog post to build authority and search visibility.
Cameron / Competitor Analyst
When you want to check if competitors are covering a trend or leaving a gap you can fill.
Quinn / Campaign Coordinator
When a trend is big enough to build an entire campaign around it.